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Quillstack · B2B SaaS · 2 quarters
62% more trials with a fractional growth team
A growth marketer and a content strategist built Quillstack's acquisition engine part-time.
- +62%
- trial sign-ups
- 120k
- monthly organic visits
- -28%
- cost per acquisition
The challenge
Quillstack's founders were running marketing at night. Paid campaigns were burning budget and the blog hadn't been updated in a year.
What we did
- 01Instrumented the funnel and agreed one north-star metric
- 02Rebuilt paid social around three tested angles
- 03Launched a 40-article SEO programme on product-led topics
- 04Weekly experiment reviews with the founders
The result
In two quarters trials grew 62% while CAC fell 28%. The founders now spend their evenings on product again.
We got a senior growth team for less than one local hire — and they were better.